Ok, so I am late to the game, what can I say, I am offline all weekend, all the time. To anyone has not seen the Motrin ad, you may want to. I can’t find a link – a lot of them have expired, or are “not available”. Basically, Motrin put out an advertisement, targeted at new mothers/mothers with young children, that wear slings, etc. The video ad implies that mothers who “wear” their babies are in pain all the time and cry. There is a complete storm over on Twitter about this – apparently Motrin marketers forgot to consult mothers when doing this ad. I saw it – didn’t think much of it, but as other mommy bloggers have pointed out, it sends a negative message. And, I am all set with generic ibuprofen anyway. B.L. Ochman tells the story here.