Motrin….umm..not

Ok, so I am late to the game, what can I say, I am offline all weekend, all the time.  To anyone has not seen the Motrin ad, you may want to.  I can’t find a link – a lot of them have expired, or are “not available”.  Basically, Motrin put out an advertisement, targeted at new mothers/mothers with young children, that wear slings, etc.  The video ad implies that mothers who “wear” their babies are in pain all the time and cry.  There is a complete storm over on Twitter about this – apparently Motrin marketers forgot to consult mothers when doing this ad.  I saw it – didn’t think much of it, but as other mommy bloggers have pointed out, it sends a negative message.  And, I am all set with generic ibuprofen anyway.  B.L. Ochman tells the story here.

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