Trust and PR?

I know, some of you who just read that title may think that these two words do not mesh, and some of you may even go so far as to say they are polar opposites.  And then there are those of us who are still a bit idealistic and believe that they are one in the same.  I tend to be part of the latter.  Mostly because I learned a long, long time ago that it doesn’t pay NOT to be truthful.  So, may as well be truthful and have a happier existence.  This article from Georg Kolb (Text100) talks about this very issue.  He gets into more detail about specifics, but topically, let’s all think about trust for a minute.  Do we trust each other?  If we don’t, how can we trust ourselves?


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