Blogging and PR

Here is an interesting article in the Bull Dog Reporter about pitching bloggers.  As with most things, everyone has an opinion and in the case of pitching bloggers, it’s really too new to say what is the  best way.  However, starting off with some basic guidlines will help.  One of the most imortant things noted here (number 6) is that everything that is in writing can be published and available for all to see.  As PR professionals we have always been careful about what to say on behalf of our clients, and now its even more important that we remain truthful and on message.

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