“Press releases have become formulaic, stilted and unbelievable.

That is straight from David Pogue of the New York Times.  Full article here.  Good read about Web 2.0 and PR.  But, as with most things, everyone has their own opinion on how Web 2.0 will effect PR.  Time will tell of course, but the more PR  folks embrace the new tools the better.

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One thought on ““Press releases have become formulaic, stilted and unbelievable.

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