Marketing Changes – Chief Bloke?

Just reading this post from BusinessWeek’s Brand New Day, their marketing blog.  David Kiley talks about the changes in the industry in the past twenty years or so.  He talks about the olden days when there were traditional titles, like, copy writer, supervisor, etc.  Now there are titles such as : Chief Bloke, director of engagemet strategy, chief experience officer and group director of cognitive and cultural studies.  Interesting.  Wonder what is next.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s