I would love to go to this, even though I am so not a fan of Las Vegas, been there too many times for work. My colleague Joel will be going and also my friend and former colleague Dave Parmet, you can find their track here. It will be interesting to see what comes out of this year’s discussions. I think it’s the third year, and wow, how things have changed. Who ever thought that Web 2.0 and all that goes with it would become as large as it has. I was skeptical in the beginning and now not only have I embraced as many concepts as I can understand, but I am excited about what it means for PR and eventually what it means for daily life.